Executive Development Programme UX Analytics & Business Intelligence

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The Executive Development Programme in UX Analytics & Business Intelligence is a certificate course designed to empower professionals with the latest skills in data analysis and user experience (UX) strategies. This programme is crucial in today's data-driven world, where businesses rely on actionable insights to make informed decisions.

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With the increasing demand for data-savvy professionals, this course provides a unique opportunity to gain a competitive edge. Learners will acquire essential skills in UX analytics, business intelligence, data storytelling, and strategic decision-making, enhancing their career growth and marketability. The course curriculum is structured to ensure that learners can effectively apply these skills in their respective workplaces, thereby improving overall business performance and user experience. By the end of the programme, participants will be equipped with the tools and techniques necessary to drive impactful change and lead data-informed initiatives in their organisations.

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โ€ข Introduction to UX Analytics & Business Intelligence: Understanding key concepts, tools, and techniques in UX analytics and business intelligence.
โ€ข Data Collection Methods: Exploring various data collection methods, including web analytics, usability testing, surveys, and interviews.
โ€ข Data Analysis Techniques: Learning statistical and data visualization methods to analyze and interpret UX data.
โ€ข User Research & Segmentation: Conducting user research to identify user needs, behaviors, and pain points, and segmenting users for personalized experiences.
โ€ข Conversion Rate Optimization (CRO): Applying UX analytics to improve website and app performance, increase conversions, and reduce bounce rates.
โ€ข Business Intelligence Tools: Utilizing BI tools such as Power BI, Tableau, and Looker to visualize and analyze UX data.
โ€ข Data-Driven Decision Making: Making informed decisions based on UX data to improve user experience and business outcomes.
โ€ข Communicating Insights & Recommendations: Presenting UX analytics insights and recommendations to stakeholders, including product managers, designers, and executives.
โ€ข Continuous Improvement & Experimentation: Implementing a culture of continuous improvement and experimentation to optimize user experience and business performance.

่Œไธš้“่ทฏ

The Executive Development Programme UX Analytics & Business Intelligence is tailored to meet the growing demand for skilled professionals in the UK. This programme focuses on four essential areas of expertise: Data Visualization, UX Design, Business Intelligence, and Data Analysis. 1. Data Visualization: With a demand of 75%, data visualization skills are essential for conveying complex datasets in an easily digestible format. 2. UX Design: Accounting for 80% of the market demand, a strong understanding of UX design principles can greatly enhance a product's overall user experience and engagement. 3. Business Intelligence: Boasting a demand of 85%, business intelligence skills help organizations make informed, data-driven decisions. 4. Data Analysis: With a staggering 90% of the market demand, data analysis skills are indispensable in today's data-driven economy. By mastering these in-demand skills, professionals can unlock a wealth of opportunities and thrive in the ever-evolving digital landscape.

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EXECUTIVE DEVELOPMENT PROGRAMME UX ANALYTICS & BUSINESS INTELLIGENCE
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ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
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05 May 2025
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