Global Certificate in Marketing Technology Research
-- ViewingNowThe Global Certificate in Marketing Technology Research is a comprehensive course designed to meet the growing industry demand for professionals with expertise in marketing technology. This certificate course emphasizes the importance of data-driven decision making and cutting-edge marketing technologies in today's digital landscape.
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โข Marketing Technology Landscape: Understanding the marketing technology ecosystem, martech categories, and key players.
โข Data Analytics for Marketers: Leveraging data for marketing insights, data visualization, and attribution modeling.
โข Customer Relationship Management (CRM): Implementing and managing CRM systems, integrating with marketing automation platforms.
โข Marketing Automation: Designing and automating marketing workflows, lead nurturing, and email campaigns.
โข Social Media Marketing & Advertising: Platforms, strategies, and measuring social media ROI.
โข Content Marketing & SEO: Creating and promoting engaging content, search engine optimization best practices.
โข Mobile Marketing: Mobile-first strategies, app marketing, and mobile-specific ad formats.
โข E-commerce & Conversion Rate Optimization: E-commerce platforms, conversion rate optimization techniques, and A/B testing.
โข Marketing Technology Trends: Emerging technologies and trends shaping the future of marketing, including artificial intelligence, machine learning, and virtual reality.
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