Global Certificate in Marketing Technology Research

Name: Global Certificate in Marketing Technology Research
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The Global Certificate in Marketing Technology Research is a comprehensive course designed to meet the growing industry demand for professionals with expertise in marketing technology. This certificate course emphasizes the importance of data-driven decision making and cutting-edge marketing technologies in today's digital landscape.

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AboutThisCourse

By enrolling in this course, learners will gain essential skills in marketing automation, customer relationship management, data analytics, and digital marketing strategies. The course curriculum is designed to equip learners with the necessary tools to stay ahead in the rapidly evolving marketing technology industry. As businesses continue to invest in marketing technology, there is an increasing need for professionals who can leverage these tools to drive growth and success. By completing this certificate course, learners will demonstrate to employers their commitment to staying up-to-date with the latest marketing technology trends and best practices, thereby enhancing their career advancement opportunities.

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CourseDetails

• Marketing Technology Landscape: Understanding the marketing technology ecosystem, martech categories, and key players.
• Data Analytics for Marketers: Leveraging data for marketing insights, data visualization, and attribution modeling.
• Customer Relationship Management (CRM): Implementing and managing CRM systems, integrating with marketing automation platforms.
• Marketing Automation: Designing and automating marketing workflows, lead nurturing, and email campaigns.
• Social Media Marketing & Advertising: Platforms, strategies, and measuring social media ROI.
• Content Marketing & SEO: Creating and promoting engaging content, search engine optimization best practices.
• Mobile Marketing: Mobile-first strategies, app marketing, and mobile-specific ad formats.
• E-commerce & Conversion Rate Optimization: E-commerce platforms, conversion rate optimization techniques, and A/B testing.
• Marketing Technology Trends: Emerging technologies and trends shaping the future of marketing, including artificial intelligence, machine learning, and virtual reality.

CareerPath

This section showcases a 3D pie chart highlighting the job market trends for various marketing technology roles in the UK. The chart is responsive, adapting to different screen sizes, and features a transparent background with no added color. The data visualization emphasizes the demand for marketing technologists, digital marketing analysts, content marketing specialists, SEO specialists, social media managers, and marketing automation specialists. By utilizing Google Charts, the visual representation of these roles and their respective percentages offers an engaging and industry-relevant perspective on the marketing technology research landscape.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN MARKETING TECHNOLOGY RESEARCH

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London School of International Business (LSIB)

AwardedOn

05 May 2025

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