Advanced Certificate PR Surveys for Market Research
-- ViewingNowThe Advanced Certificate PR Surveys for Market Research course is a comprehensive program designed to equip learners with essential skills in public relations surveys and market research. This course emphasizes the importance of data-driven decision making in business strategy, making it highly relevant in today's data-centric world.
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โข PR Survey Planning – Understanding the importance of survey planning, setting objectives, defining target audience, and selecting survey methods.
โข Questionnaire Design – Creating effective questionnaires, types of questions, question structure, and response options.
โข Sampling Techniques – Probability and non-probability sampling methods, sampling frames, and sampling errors.
โข Data Collection – Online, offline, and mixed-mode data collection methods, data quality control, and data security.
โข Data Analysis – Descriptive and inferential statistical analysis, data interpretation, and reporting.
โข Survey Software – Overview of popular survey software, their features, strengths, and limitations.
โข PR Survey Ethics – Ethical considerations in PR surveys, confidentiality, informed consent, and data protection.
โข Market Research Trends – Latest trends in market research, technology innovations, and their impact on PR surveys.
โข PR Survey Implementation – Best practices for PR survey implementation, reporting, and continuous improvement.
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