Advanced Certificate PR Surveys for Market Research

Name: Advanced Certificate PR Surveys for Market Research
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The Advanced Certificate PR Surveys for Market Research course is a comprehensive program designed to equip learners with essential skills in public relations surveys and market research. This course emphasizes the importance of data-driven decision making in business strategy, making it highly relevant in today's data-centric world.

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AboutThisCourse

With the increasing demand for professionals who can conduct and interpret market research data, this course offers a valuable opportunity for career advancement. Learners will gain hands-on experience in planning, executing, and analyzing PR surveys, providing them with a competitive edge in the job market. The course covers a range of topics, including survey design, sample selection, data analysis, and report writing, ensuring learners have a well-rounded understanding of PR surveys and market research. By the end of the course, learners will have acquired essential skills for career advancement and will be able to demonstrate their expertise to potential employers.

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CourseDetails

• PR Survey Planning – Understanding the importance of survey planning, setting objectives, defining target audience, and selecting survey methods.
• Questionnaire Design – Creating effective questionnaires, types of questions, question structure, and response options.
• Sampling Techniques – Probability and non-probability sampling methods, sampling frames, and sampling errors.
• Data Collection – Online, offline, and mixed-mode data collection methods, data quality control, and data security.
• Data Analysis – Descriptive and inferential statistical analysis, data interpretation, and reporting.
• Survey Software – Overview of popular survey software, their features, strengths, and limitations.
• PR Survey Ethics – Ethical considerations in PR surveys, confidentiality, informed consent, and data protection.
• Market Research Trends – Latest trends in market research, technology innovations, and their impact on PR surveys.
• PR Survey Implementation – Best practices for PR survey implementation, reporting, and continuous improvement.

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE PR SURVEYS FOR MARKET RESEARCH

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London School of International Business (LSIB)

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05 May 2025

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