Certificate in Ad Fraud & Transparency
-- ViewingNowThe Certificate in Ad Fraud & Transparency is a comprehensive course that equips learners with essential skills to tackle ad fraud and enhance transparency in the digital advertising industry. This program is crucial in the current era, where ad fraud costs organizations billions of dollars annually.
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โข Understanding Ad Fraud: Introduction
โข Types of Ad Fraud: Bots, Click Farms, and Human Traffic
โข Ad Fraud Detection Techniques: Rules-Based and Machine Learning
โข The Economics of Ad Fraud: Motivations and Incentives
โข The Impact of Ad Fraud on Digital Advertising
โข Transparency in Advertising: Viewability, Brand Safety, and Ad Verification
โข Ad Verification Tools and Technologies
โข The Role of Ad Exchanges and Supply-Side Platforms (SSPs) in Ad Fraud and Transparency
โข Strategies for Mitigating Ad Fraud and Ensuring Transparency in Digital Advertising
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