Certificate in Ad Fraud & Transparency
-- ViewingNowThe Certificate in Ad Fraud & Transparency is a comprehensive course that equips learners with essential skills to tackle ad fraud and enhance transparency in the digital advertising industry. This program is crucial in the current era, where ad fraud costs organizations billions of dollars annually.
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⢠Understanding Ad Fraud: Introduction
⢠Types of Ad Fraud: Bots, Click Farms, and Human Traffic
⢠Ad Fraud Detection Techniques: Rules-Based and Machine Learning
⢠The Economics of Ad Fraud: Motivations and Incentives
⢠The Impact of Ad Fraud on Digital Advertising
⢠Transparency in Advertising: Viewability, Brand Safety, and Ad Verification
⢠Ad Verification Tools and Technologies
⢠The Role of Ad Exchanges and Supply-Side Platforms (SSPs) in Ad Fraud and Transparency
⢠Strategies for Mitigating Ad Fraud and Ensuring Transparency in Digital Advertising
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