Certificate in Ad Campaign Tracking: Practical Applications
-- ViewingNowThe Certificate in Ad Campaign Tracking: Practical Applications is a comprehensive course designed to equip learners with essential skills in ad campaign tracking for career advancement. This program emphasizes the importance of data-driven decision making in digital marketing, and learners will gain hands-on experience with industry-leading tools such as Google Analytics and Facebook Pixel.
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โข Ad Campaign Objectives: defining measurable goals for ad campaigns
โข Tracking Baselines: establishing starting points for comparison
โข Impressions and Reach Tracking: monitoring ad views and unique viewers
โข Click-Through Rate (CTR) Tracking: measuring the number of clicks per impression
โข Conversion Tracking: monitoring desired user actions
โข Cost-Per-Click (CPC) and Cost-Per-Impression (CPM) Tracking: calculating ad spend efficiency
โข Attribution Modeling: determining the value of different touchpoints in the customer journey
โข Data Analysis: interpreting tracked data to optimize ad campaigns
โข Reporting and Visualization: presenting data in clear and actionable formats
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