Certificate in Ad Campaign Tracking: Practical Applications

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The Certificate in Ad Campaign Tracking: Practical Applications is a comprehensive course designed to equip learners with essential skills in ad campaign tracking for career advancement. This program emphasizes the importance of data-driven decision making in digital marketing, and learners will gain hands-on experience with industry-leading tools such as Google Analytics and Facebook Pixel.

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AboutThisCourse

In today's data-driven world, the ability to track and analyze ad campaigns is crucial for businesses to maximize their marketing efforts and achieve their goals. This course will provide learners with the knowledge and skills necessary to effectively track and analyze ad campaigns, enabling them to make informed decisions and drive business success. With a focus on practical applications, this course is in high demand in the industry and will provide learners with a valuable competitive edge in their careers.

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CourseDetails

• Ad Campaign Objectives: defining measurable goals for ad campaigns
• Tracking Baselines: establishing starting points for comparison
• Impressions and Reach Tracking: monitoring ad views and unique viewers
• Click-Through Rate (CTR) Tracking: measuring the number of clicks per impression
• Conversion Tracking: monitoring desired user actions
• Cost-Per-Click (CPC) and Cost-Per-Impression (CPM) Tracking: calculating ad spend efficiency
• Attribution Modeling: determining the value of different touchpoints in the customer journey
• Data Analysis: interpreting tracked data to optimize ad campaigns
• Reporting and Visualization: presenting data in clear and actionable formats

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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CourseProvidesPractical

  • NotAccreditedRecognized
  • NotRegulatedAuthorized
  • ComplementaryFormalQualifications

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CourseFee

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
CompleteInTwoMonths
FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • FullCourseAccess
  • DigitalCertificate
  • CourseMaterials
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CERTIFICATE IN AD CAMPAIGN TRACKING: PRACTICAL APPLICATIONS
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London School of International Business (LSIB)
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05 May 2025
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