Executive Development Programme in Testimonial-Driven Marketing
-- ViewingNowThe Executive Development Programme in Testimonial-Driven Marketing is a certificate course designed to equip learners with the essential skills to excel in the dynamic world of marketing. This programme highlights the importance of customer testimonials in building trust, credibility, and influencing purchasing decisions.
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โข Unit 1: Introduction to Testimonial-Driven Marketing
โข Unit 2: Importance of Social Proof in Marketing
โข Unit 3: Collecting Customer Testimonials
โข Unit 4: Authenticity and Legal Considerations in Testimonial Usage
โข Unit 5: Strategic Placement of Testimonials
โข Unit 6: Analyzing the Impact of Testimonials
โข Unit 7: Leveraging Video Testimonials
โข Unit 8: Incentivizing Customer Reviews
โข Unit 9: Responding to Negative Testimonials
โข Unit 10: Building a Testimonial-Driven Marketing Strategy
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