Executive Development Programme in Testimonial-Driven Marketing

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The Executive Development Programme in Testimonial-Driven Marketing is a certificate course designed to equip learners with the essential skills to excel in the dynamic world of marketing. This programme highlights the importance of customer testimonials in building trust, credibility, and influencing purchasing decisions.

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With the increasing demand for authentic and personalized marketing strategies, this course is crucial for professionals looking to advance their careers. Through this programme, learners will gain a deep understanding of how to collect, manage, and leverage customer testimonials to drive business growth. They will also learn how to create compelling marketing campaigns that resonate with their target audience. By the end of the course, learners will have developed a comprehensive testimonial-driven marketing strategy that they can implement in their organization. This course is an excellent opportunity for marketing professionals, business owners, and anyone looking to enhance their marketing skills and stay ahead in the industry.

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โ€ข Unit 1: Introduction to Testimonial-Driven Marketing
โ€ข Unit 2: Importance of Social Proof in Marketing
โ€ข Unit 3: Collecting Customer Testimonials
โ€ข Unit 4: Authenticity and Legal Considerations in Testimonial Usage
โ€ข Unit 5: Strategic Placement of Testimonials
โ€ข Unit 6: Analyzing the Impact of Testimonials
โ€ข Unit 7: Leveraging Video Testimonials
โ€ข Unit 8: Incentivizing Customer Reviews
โ€ข Unit 9: Responding to Negative Testimonials
โ€ข Unit 10: Building a Testimonial-Driven Marketing Strategy

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
EXECUTIVE DEVELOPMENT PROGRAMME IN TESTIMONIAL-DRIVEN MARKETING
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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