Executive Development Programme in IP & SEM for C-Suite
-- ViewingNowThe Executive Development Programme in IP & SEM for C-Suite is a certificate course designed to provide top-level executives with critical skills in Intellectual Property (IP) and Search Engine Marketing (SEM). In our digitally-driven economy, understanding IP and SEM has become essential for strategic decision-making and business growth.
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โข Intellectual Property (IP) Fundamentals
โข SEM for Competitive Advantage
โข Understanding Patent Strategy for Executives
โข Trademarks, Copyrights, and Trade Secrets for C-Suite
โข IP Valuation and Monetization
โข SEM Analytics and Metrics for Business Leaders
โข Legal Aspects of IP & SEM
โข Global IP & SEM Best Practices
โข Aligning IP & SEM Strategy with Business Goals
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