Masterclass Certificate in IP & SEM for General Counsel
-- ViewingNowThe Masterclass Certificate in IP & SEM for General Counsel is a comprehensive course designed to empower legal professionals with advanced skills in Intellectual Property (IP) and Search Engine Marketing (SEM). In an era where IP rights and SEM strategies are critical for business success, this course meets high industry demand for experts who can navigate complex legal landscapes and leverage digital marketing to drive growth.
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โข Intellectual Property (IP) Fundamentals
โข Trademarks: Protection, Enforcement, and Licensing
โข Copyrights: Ownership, Registration, and Infringement
โข Patents: Searching, Prosecution, and Portfolio Management
โข Trade Secrets: Identification, Protection, and Litigation
โข SEM (Search Engine Marketing) for General Counsel
โข Keyword Research and Selection for SEM Campaigns
โข SEM Ad Copy, Budgeting, and Bid Management
โข Analytics and Reporting in SEM: Metrics and KPIs
โข Ethical Considerations in IP and SEM
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