Masterclass Certificate in IP & SEM for General Counsel
-- ViewingNowThe Masterclass Certificate in IP & SEM for General Counsel is a comprehensive course designed to empower legal professionals with advanced skills in Intellectual Property (IP) and Search Engine Marketing (SEM). In an era where IP rights and SEM strategies are critical for business success, this course meets high industry demand for experts who can navigate complex legal landscapes and leverage digital marketing to drive growth.
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⢠Intellectual Property (IP) Fundamentals
⢠Trademarks: Protection, Enforcement, and Licensing
⢠Copyrights: Ownership, Registration, and Infringement
⢠Patents: Searching, Prosecution, and Portfolio Management
⢠Trade Secrets: Identification, Protection, and Litigation
⢠SEM (Search Engine Marketing) for General Counsel
⢠Keyword Research and Selection for SEM Campaigns
⢠SEM Ad Copy, Budgeting, and Bid Management
⢠Analytics and Reporting in SEM: Metrics and KPIs
⢠Ethical Considerations in IP and SEM
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