Executive Development Programme in Building an IP & SEM Strategy
-- ViewingNowThe Executive Development Programme in Building an IP & SEM Strategy is a certificate course designed to empower professionals with the essential skills to develop and implement Intellectual Property (IP) and Search Engine Marketing (SEM) strategies. In today's digital age, IP & SEM have become critical components of business success, making this course highly relevant and in demand across industries.
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โข Understanding Intellectual Property (IP): An Overview
โข Importance of Intellectual Property in Business Strategy
โข Types of Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets
โข IP Portfolio Management: Identification, Evaluation, and Selection
โข Building an Intellectual Property Strategy: Legal and Business Implications
โข Search Engine Marketing (SEM) Fundamentals
โข SEM Strategy: Keyword Research, Optimization, and Analysis
โข SEM Campaign Management: Ad Creation, Testing, and Tracking
โข Integrating IP and SEM Strategies: Best Practices and Case Studies
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