Executive Development Programme in Building an IP & SEM Strategy

Name: Executive Development Programme in Building an IP & SEM Strategy
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The Executive Development Programme in Building an IP & SEM Strategy is a certificate course designed to empower professionals with the essential skills to develop and implement Intellectual Property (IP) and Search Engine Marketing (SEM) strategies. In today's digital age, IP & SEM have become critical components of business success, making this course highly relevant and in demand across industries.

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AboutThisCourse

This programme provides a comprehensive understanding of IP creation, protection, and commercialization, enabling learners to leverage their organization's intangible assets for competitive advantage. Additionally, it equips learners with the latest SEM techniques, including search engine optimization (SEO), pay-per-click (PPC) advertising, and analytics, to drive online visibility, traffic, and revenue. By completing this course, learners will be able to demonstrate a deep understanding of IP & SEM strategies, making them attractive candidates for senior roles in their respective fields. They will have the skills to develop and implement effective IP & SEM plans, leading to improved business performance and career advancement opportunities.

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CourseDetails

• Understanding Intellectual Property (IP): An Overview
• Importance of Intellectual Property in Business Strategy
• Types of Intellectual Property: Patents, Trademarks, Copyrights, and Trade Secrets
• IP Portfolio Management: Identification, Evaluation, and Selection
• Building an Intellectual Property Strategy: Legal and Business Implications
• Search Engine Marketing (SEM) Fundamentals
• SEM Strategy: Keyword Research, Optimization, and Analysis
• SEM Campaign Management: Ad Creation, Testing, and Tracking
• Integrating IP and SEM Strategies: Best Practices and Case Studies

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BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN BUILDING AN IP & SEM STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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