Advanced Certificate in Marketing Web: Performance Marketing
-- ViewingNowThe Advanced Certificate in Marketing Web: Performance Marketing is a comprehensive course designed to empower learners with essential skills in data-driven digital marketing. This certification focuses on performance marketing, a rapidly growing field that emphasizes measurable results and ROI.
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โข Web Analytics Fundamentals: Understanding web analytics, metrics, and KPIs; setting up and tracking campaigns; measuring website performance.
โข Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, local SEO, technical SEO, link building, and SEO tools.
โข Pay-Per-Click (PPC) Advertising: Google Ads, Bing Ads, campaign structure, ad copywriting, keyword research, bid management, and conversion tracking.
โข Social Media Advertising: Facebook, Instagram, LinkedIn, Twitter, and Pinterest advertising; audience targeting, ad creation, and campaign management.
โข Email Marketing: Building email lists, creating effective email campaigns, segmentation, automation, deliverability, and compliance.
โข Conversion Rate Optimization (CRO): User experience, A/B testing, multivariate testing, funnel optimization, heatmaps, and session recordings.
โข Content Marketing: Content strategy, content creation, content distribution, influencer marketing, and content performance analysis.
โข Affiliate Marketing: Affiliate network selection, program setup, tracking, optimization, and relationship management.
โข Mobile Marketing: Mobile optimization, app store optimization, in-app advertising, SMS marketing, and push notifications.
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