Advanced Certificate in Marketing Web: Performance Marketing

Name: Advanced Certificate in Marketing Web: Performance Marketing
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The Advanced Certificate in Marketing Web: Performance Marketing is a comprehensive course designed to empower learners with essential skills in data-driven digital marketing. This certification focuses on performance marketing, a rapidly growing field that emphasizes measurable results and ROI.

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AboutThisCourse

In today's digital-first world, performance marketing skills are in high demand. By earning this certificate, learners demonstrate their expertise in data analysis, search engine marketing, social media advertising, and conversion rate optimization. These skills are crucial for career advancement in various marketing roles, including digital marketing specialist, marketing analyst, and growth marketer. This course equips learners with the tools and techniques necessary to create and optimize effective digital marketing campaigns, track performance metrics, and make data-driven decisions. With a focus on practical applications and hands-on exercises, learners can immediately apply their new skills to real-world scenarios and drive results for their organizations.

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CourseDetails

• Web Analytics Fundamentals: Understanding web analytics, metrics, and KPIs; setting up and tracking campaigns; measuring website performance.
• Search Engine Optimization (SEO): Keyword research, on-page and off-page optimization, local SEO, technical SEO, link building, and SEO tools.
• Pay-Per-Click (PPC) Advertising: Google Ads, Bing Ads, campaign structure, ad copywriting, keyword research, bid management, and conversion tracking.
• Social Media Advertising: Facebook, Instagram, LinkedIn, Twitter, and Pinterest advertising; audience targeting, ad creation, and campaign management.
• Email Marketing: Building email lists, creating effective email campaigns, segmentation, automation, deliverability, and compliance.
• Conversion Rate Optimization (CRO): User experience, A/B testing, multivariate testing, funnel optimization, heatmaps, and session recordings.
• Content Marketing: Content strategy, content creation, content distribution, influencer marketing, and content performance analysis.
• Affiliate Marketing: Affiliate network selection, program setup, tracking, optimization, and relationship management.
• Mobile Marketing: Mobile optimization, app store optimization, in-app advertising, SMS marketing, and push notifications.

CareerPath

This section presents a 3D pie chart illustrating the job market trends for the Advanced Certificate in Marketing Web: Performance Marketing specialization in the UK. The chart highlights the percentage of job opportunities available for various roles in the performance marketing sector. Upon analyzing the chart, you can observe that Search Engine Marketing dominates the performance marketing job market with a 35% share, followed by Social Media Marketing and Content Marketing with 25% and 20%, respectively. Email Marketing and Affiliate Marketing occupy the remaining shares with 15% and 5%, respectively. The 3D pie chart creates an engaging visual representation of the job market trends, enabling aspiring professionals to understand the distribution of opportunities in the performance marketing sector. This information can help professionals identify the areas with the highest demand for skilled professionals and align their career paths accordingly.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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ADVANCED CERTIFICATE IN MARKETING WEB: PERFORMANCE MARKETING

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London School of International Business (LSIB)

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05 May 2025

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