Advanced Certificate in Ad Performance Technology Integration
-- ViewingNowThe Advanced Certificate in Ad Performance Technology Integration is a crucial course designed to meet the growing industry demand for experts who can seamlessly integrate ad performance technologies. This certification equips learners with essential skills for career advancement in the rapidly evolving field of digital advertising.
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โข Advanced Ad Networks: Understanding
• Demand Side Platforms (DSPs)
• Supply Side Platforms (SSPs)
• Ad Exchanges
โข Ad Performance Metrics: Mastering
• Click-Through Rate (CTR)
• Viewability
• Conversion Rate
โข Cross-Channel Ad Attribution: Learning
• Multi-Touch Attribution
• Fractional Attribution
โข Advanced Targeting Strategies: Exploring
• Audience Targeting
• Contextual Targeting
• Behavioral Targeting
โข Programmatic Advertising: Diving into
• Real-Time Bidding (RTB)
• Automated Guaranteed
• Private Auctions
โข Ad Operations & Yield Management: Optimizing
• Ad Operations Workflow
• Yield Management Strategies
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