Advanced Certificate in Ad Performance Technology Integration

Name: Advanced Certificate in Ad Performance Technology Integration
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The Advanced Certificate in Ad Performance Technology Integration is a crucial course designed to meet the growing industry demand for experts who can seamlessly integrate ad performance technologies. This certification equips learners with essential skills for career advancement in the rapidly evolving field of digital advertising.

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AboutThisCourse

In today's data-driven world, the ability to leverage technology to optimize ad performance is paramount. This course covers various topics, including cross-channel ad measurement, data management platforms, and attribution modeling. By the end of the program, learners will be able to integrate and manage complex ad technologies, providing significant value to their organizations. With a focus on hands-on experience and practical applications, this course is ideal for marketing professionals, advertising analysts, and digital strategists looking to enhance their technical skills and advance their careers. Stand out in the competitive job market with this industry-recognized certification.

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CourseDetails

• Advanced Ad Networks: Understanding
• Demand Side Platforms (DSPs)
• Supply Side Platforms (SSPs)
• Ad Exchanges
• Ad Performance Metrics: Mastering
• Click-Through Rate (CTR)
• Viewability
• Conversion Rate
• Cross-Channel Ad Attribution: Learning
• Multi-Touch Attribution
• Fractional Attribution
• Advanced Targeting Strategies: Exploring
• Audience Targeting
• Contextual Targeting
• Behavioral Targeting
• Programmatic Advertising: Diving into
• Real-Time Bidding (RTB)
• Automated Guaranteed
• Private Auctions
• Ad Operations & Yield Management: Optimizing
• Ad Operations Workflow
• Yield Management Strategies

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

CompleteInTwoMonths

FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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ADVANCED CERTIFICATE IN AD PERFORMANCE TECHNOLOGY INTEGRATION

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London School of International Business (LSIB)

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05 May 2025

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