Global Certificate in Email Marketing: Sales Team Essentials
-- ViewingNowThe Global Certificate in Email Marketing: Sales Team Essentials is a comprehensive course designed to empower sales professionals with the essential skills to excel in email marketing. This certification focuses on the importance of email marketing in today's digital landscape and its growing industry demand.
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โข Email Marketing Strategy: Understanding the importance of email marketing, setting goals, and creating a strategy for sales team success.
โข Email List Building: Techniques for building a high-quality, permission-based email list, including lead magnets and opt-in forms.
โข Segmentation and Personalization: Strategies for segmenting email lists and creating personalized emails that drive sales.
โข Creating Effective Email Campaigns: Best practices for creating and launching successful email campaigns, including subject line creation and call-to-action optimization.
โข Email Automation: Utilizing automation tools to send triggered emails based on user behavior, such as welcome emails and abandoned cart reminders.
โข Email Design and Content: Designing mobile-friendly emails, crafting compelling email copy, and optimizing for accessibility.
โข Measurement and Analytics: Tracking and measuring email marketing success, including open rates, click-through rates, and conversions.
โข Compliance and Deliverability: Understanding email marketing regulations, such as CAN-SPAM, and best practices for improving email deliverability.
Note: This list of essential units is not exhaustive and may vary depending on the specific needs and goals of the sales team.
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