Executive Development Programme in Customer-Focused Product Strategy
-- ViewingNowThe Executive Development Programme in Customer-Focused Product Strategy is a certificate course designed to empower professionals with the skills necessary to drive product success in today's customer-centric market. This programme emphasizes the importance of understanding customer needs and translating them into successful product strategies, thereby maximizing business growth and profitability.
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โข Customer-Focused Product Strategy Development: Understand the fundamentals of creating a customer-focused product strategy, including market research, customer needs analysis, and competitive analysis.
โข Customer Segmentation and Targeting: Learn how to segment customers, identify target markets, and develop customer personas to drive product strategy decisions.
โข Product Roadmapping and Prioritization: Master the art of building effective product roadmaps, prioritizing features, and managing stakeholder expectations in a customer-focused manner.
โข Customer Experience Design and Optimization: Explore best practices in customer experience design, user research, and usability testing to improve customer satisfaction and loyalty.
โข Data-Driven Product Decision Making: Develop a deep understanding of data analytics, metrics, and KPIs to inform product strategy and measure success.
โข Collaboration and Alignment with Sales, Marketing, and Support Teams: Learn how to foster cross-functional collaboration and ensure alignment between product, sales, marketing, and support teams to deliver a cohesive customer experience.
โข Innovation and New Product Development: Stay ahead of the competition by understanding how to foster a culture of innovation, identify new product opportunities, and manage the new product development process in a customer-focused way.
โข Go-to-Market Strategy and Launch Planning: Create effective go-to-market strategies, launch plans, and pricing models to successfully bring new products to market and drive customer adoption.
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