Executive Development Programme in Customer-Focused Product Strategy

Name: Executive Development Programme in Customer-Focused Product Strategy
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The Executive Development Programme in Customer-Focused Product Strategy is a certificate course designed to empower professionals with the skills necessary to drive product success in today's customer-centric market. This programme emphasizes the importance of understanding customer needs and translating them into successful product strategies, thereby maximizing business growth and profitability.

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AboutThisCourse

In an era where customer experience is paramount, this course is in high demand across industries. By enrolling, learners gain a comprehensive understanding of the critical components of a customer-focused product strategy, including market research, product development, go-to-market planning, and customer success management. Through hands-on experience, case studies, and interactive sessions, learners develop essential skills for career advancement. They acquire the ability to identify market opportunities, create customer-centric product roadmaps, and effectively communicate product value propositions. Moreover, they learn to measure product success and optimize performance, making them valuable assets in any organization.

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CourseDetails

• Customer-Focused Product Strategy Development: Understand the fundamentals of creating a customer-focused product strategy, including market research, customer needs analysis, and competitive analysis.
• Customer Segmentation and Targeting: Learn how to segment customers, identify target markets, and develop customer personas to drive product strategy decisions.
• Product Roadmapping and Prioritization: Master the art of building effective product roadmaps, prioritizing features, and managing stakeholder expectations in a customer-focused manner.
• Customer Experience Design and Optimization: Explore best practices in customer experience design, user research, and usability testing to improve customer satisfaction and loyalty.
• Data-Driven Product Decision Making: Develop a deep understanding of data analytics, metrics, and KPIs to inform product strategy and measure success.
• Collaboration and Alignment with Sales, Marketing, and Support Teams: Learn how to foster cross-functional collaboration and ensure alignment between product, sales, marketing, and support teams to deliver a cohesive customer experience.
• Innovation and New Product Development: Stay ahead of the competition by understanding how to foster a culture of innovation, identify new product opportunities, and manage the new product development process in a customer-focused way.
• Go-to-Market Strategy and Launch Planning: Create effective go-to-market strategies, launch plans, and pricing models to successfully bring new products to market and drive customer adoption.

CareerPath

The Executive Development Programme in Customer-Focused Product Strategy is designed to equip professionals with the necessary skills to succeed in the ever-evolving UK job market. This 3D pie chart highlights the distribution of roles in the customer-focused product strategy domain, emphasizing job market trends, salary ranges, and skill demands. The chart displays the following roles and their respective percentages: 1. **Product Manager** (45%): Product managers are responsible for guiding the success of a product and leading the cross-functional team that is responsible for improving it. 2. **Product Marketing Manager** (25%): Product marketing managers bridge the gap between the product and the market, ensuring that the product meets the needs of the target audience. 3. **Business Development Manager** (15%): Business development managers are responsible for identifying new opportunities, building relationships, and driving revenue growth. 4. **Customer Success Manager** (10%): Customer success managers focus on ensuring that customers achieve their desired outcomes while using the product. 5. **Data Analyst** (5%): Data analysts collect, process, and perform statistical analyses on data to help the organization make data-driven decisions. The transparent background and lack of added background color allow the chart to seamlessly blend into the webpage. Furthermore, the responsive design ensures that the chart adapts to various screen sizes, enhancing user experience.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN CUSTOMER-FOCUSED PRODUCT STRATEGY

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London School of International Business (LSIB)

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05 May 2025

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