Executive Development Programme in Programmatic Marketing
-- ViewingNowThe Executive Development Programme in Programmatic Marketing is a certificate course designed to empower professionals with the latest skills in data-driven marketing. With the rapid growth of programmatic advertising, there's an increasing industry demand for experts who can effectively create, manage, and measure automated marketing campaigns.
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โข Programmatic Marketing Fundamentals
โข Data Management Platforms (DMPs) and Demand Side Platforms (DSPs)
โข Real-Time Bidding (RTB) and Automated Guaranteed
โข Audience Targeting and Segmentation
โข Cross-Channel Programmatic Strategies
โข Programmatic Creative and Dynamic Content Optimization
โข Measurement and Attribution in Programmatic Marketing
โข Fraud Detection and Brand Safety
โข Programmatic Marketing Trends and Future Developments
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