Executive Development Programme in Programmatic Marketing

Name: Executive Development Programme in Programmatic Marketing
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The Executive Development Programme in Programmatic Marketing is a certificate course designed to empower professionals with the latest skills in data-driven marketing. With the rapid growth of programmatic advertising, there's an increasing industry demand for experts who can effectively create, manage, and measure automated marketing campaigns.

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AboutThisCourse

This course is important for professionals looking to advance their careers in digital marketing, advertising, or analytics. It provides a comprehensive understanding of programmatic marketing concepts, strategies, and technologies, including real-time bidding, audience segmentation, and cross-channel attribution. Learners will gain essential skills in campaign planning, optimization, and measurement, using industry-leading tools and platforms. By earning this certificate, professionals can demonstrate their expertise in programmatic marketing, making them more competitive and valuable in the job market. In summary, the Executive Development Programme in Programmatic Marketing equips learners with the knowledge and skills needed to succeed in today's data-driven marketing landscape, preparing them for career advancement and long-term success.

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CourseDetails

• Programmatic Marketing Fundamentals
• Data Management Platforms (DMPs) and Demand Side Platforms (DSPs)
• Real-Time Bidding (RTB) and Automated Guaranteed
• Audience Targeting and Segmentation
• Cross-Channel Programmatic Strategies
• Programmatic Creative and Dynamic Content Optimization
• Measurement and Attribution in Programmatic Marketing
• Fraud Detection and Brand Safety
• Programmatic Marketing Trends and Future Developments

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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NotAccreditedRecognized
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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EXECUTIVE DEVELOPMENT PROGRAMME IN PROGRAMMATIC MARKETING

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London School of International Business (LSIB)

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05 May 2025

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