Global Certificate in Programmatic for Publishers
-- ViewingNowThe Global Certificate in Programmatic for Publishers is a comprehensive course designed to empower publishers with the essential skills needed to thrive in the programmatic advertising ecosystem. This course highlights the importance of programmatic advertising, its impact on digital publishing, and the growing industry demand for professionals who understand the intricacies of this automated advertising method.
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โข
Programmatic Basics & Terminology โข
Programmatic for Publishers: Overview โข
Understanding Programmatic Ecosystems โข
Ad Servers & Supply-Side Platforms (SSPs) โข
Demand-Side Platforms (DSPs) & Ad Exchanges โข
Data Management Platforms (DMPs) & Audience Targeting โข
Programmatic Deals & Private Marketplaces (PMPs) โข
Programmatic Creative & Dynamic Ads โข
Measurement, Analytics, & Optimization in Programmatic
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