Global Certificate in Programmatic for Publishers
-- ViewingNowThe Global Certificate in Programmatic for Publishers is a comprehensive course designed to empower publishers with the essential skills needed to thrive in the programmatic advertising ecosystem. This course highlights the importance of programmatic advertising, its impact on digital publishing, and the growing industry demand for professionals who understand the intricacies of this automated advertising method.
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Programmatic Basics & Terminology â˘
Programmatic for Publishers: Overview â˘
Understanding Programmatic Ecosystems â˘
Ad Servers & Supply-Side Platforms (SSPs) â˘
Demand-Side Platforms (DSPs) & Ad Exchanges â˘
Data Management Platforms (DMPs) & Audience Targeting â˘
Programmatic Deals & Private Marketplaces (PMPs) â˘
Programmatic Creative & Dynamic Ads â˘
Measurement, Analytics, & Optimization in Programmatic
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