Global Certificate in Ad Targeting: Data-Driven Performance
-- ViewingNowThe Global Certificate in Ad Targeting: Data-Driven Performance course is a comprehensive program designed to equip learners with essential skills for success in the rapidly evolving digital advertising industry. This course emphasizes the importance of data-driven decision-making and offers hands-on experience with cutting-edge ad targeting technologies.
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โข Data Analysis for Ad Targeting: Understanding how to analyze data to identify trends, patterns, and insights that can inform ad targeting strategies. โข Audience Segmentation: Techniques for segmenting audiences based on demographics, interests, behaviors, and other relevant factors to improve ad targeting. โข Programmatic Advertising: Overview of programmatic advertising, including real-time bidding, automated ad buying, and optimization strategies. โข Cross-Channel Ad Targeting: Best practices for targeting ads across multiple channels, including display, video, social, and mobile. โข Data Management Platforms (DMPs): Introduction to DMPs and how they can be used to collect, manage, and activate audience data for ad targeting. โข Attribution Modeling: Understanding of attribution modeling and how it can be used to measure the impact of ad targeting efforts across channels and devices. โข Ad Fraud and Brand Safety: Overview of ad fraud and brand safety, including common types, detection methods, and prevention strategies. โข Data Privacy and Compliance: Best practices for ensuring data privacy and compliance with relevant regulations and standards, such as GDPR and CCPA.
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