Global Certificate in Ad Targeting: Data-Driven Performance

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The Global Certificate in Ad Targeting: Data-Driven Performance course is a comprehensive program designed to equip learners with essential skills for success in the rapidly evolving digital advertising industry. This course emphasizes the importance of data-driven decision-making and offers hands-on experience with cutting-edge ad targeting technologies.

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In today's digital age, businesses are increasingly relying on data to drive their advertising strategies, making this course highly relevant and in-demand. Learners will gain a deep understanding of how to use data to target ads effectively, optimize campaigns, and measure results. Throughout the course, learners will develop a range of essential skills, including audience segmentation, programmatic advertising, and cross-channel marketing. These skills are highly valued by employers and will equip learners with a competitive edge in the job market. By the end of the course, learners will have a solid understanding of ad targeting best practices and be prepared to take on leadership roles in the digital advertising industry.

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โ€ข Data Analysis for Ad Targeting: Understanding how to analyze data to identify trends, patterns, and insights that can inform ad targeting strategies. โ€ข Audience Segmentation: Techniques for segmenting audiences based on demographics, interests, behaviors, and other relevant factors to improve ad targeting. โ€ข Programmatic Advertising: Overview of programmatic advertising, including real-time bidding, automated ad buying, and optimization strategies. โ€ข Cross-Channel Ad Targeting: Best practices for targeting ads across multiple channels, including display, video, social, and mobile. โ€ข Data Management Platforms (DMPs): Introduction to DMPs and how they can be used to collect, manage, and activate audience data for ad targeting. โ€ข Attribution Modeling: Understanding of attribution modeling and how it can be used to measure the impact of ad targeting efforts across channels and devices. โ€ข Ad Fraud and Brand Safety: Overview of ad fraud and brand safety, including common types, detection methods, and prevention strategies. โ€ข Data Privacy and Compliance: Best practices for ensuring data privacy and compliance with relevant regulations and standards, such as GDPR and CCPA.

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This section presents a 3D pie chart with relevant job market trends in the UK for professionals pursuing a Global Certificate in Ad Targeting: Data-Driven Performance. The chart highlights the percentage of job opportunities for various roles including Digital Marketing Specialist, Ad Operations Specialist, Data Analyst, Marketing Analytics Manager, and SEO Specialist. The Google Charts library is utilized to create a responsive and engaging visual representation of industry-relevant statistics, with a transparent background and no added background color. The chart is designed to adapt to all screen sizes by setting its width to 100% and height to 400px.

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GLOBAL CERTIFICATE IN AD TARGETING: DATA-DRIVEN PERFORMANCE
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London School of International Business (LSIB)
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05 May 2025
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