Certificate in Startup Ad Targeting: Mobile-First Strategies
-- ViewingNowThe Certificate in Startup Ad Targeting: Mobile-First Strategies course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving world of mobile advertising. This course emphasizes the importance of mobile-first strategies, which are critical in today's digital landscape, where mobile devices have become the primary means of accessing the internet.
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โข Mobile-First Design Principles: Understanding the importance of mobile-first design and how it impacts ad targeting. Exploring responsive design, mobile UX, and mobile-specific ad formats. โข User Behavior Analysis: Examining user behavior on mobile devices, including browsing habits, engagement patterns, and conversion trends. Utilizing data to inform ad targeting strategies. โข Location-Based Targeting: Leveraging location data to target users with relevant ads. Exploring geo-fencing, beacon technology, and other location-based targeting techniques. โข Mobile Ad Networks: Overview of major mobile ad networks, including Google AdMob, Facebook Audience Network, and others. Understanding the benefits and drawbacks of each network. โข Mobile Ad Formats: Exploring different mobile ad formats, such as banner ads, interstitial ads, native ads, video ads, and playable ads. Considering the user experience and ad effectiveness. โข Cross-Channel Targeting: Integrating mobile ad targeting strategies with other channels, such as email, social media, and display advertising. Understanding the role of mobile in cross-channel campaigns. โข Mobile Attribution and Analytics: Measuring the success of mobile ad campaigns. Exploring attribution models, such as last-click attribution and multi-touch attribution. Understanding key metrics, such as click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). โข Data Privacy and Compliance: Ensuring compliance with data privacy regulations, such as GDPR and CCPA. Understanding the importance of user consent and data security.
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