Certificate in Startup Ad Targeting: Mobile-First Strategies

Name: Certificate in Startup Ad Targeting: Mobile-First Strategies
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The Certificate in Startup Ad Targeting: Mobile-First Strategies course is a comprehensive program designed to equip learners with the essential skills needed to excel in the rapidly evolving world of mobile advertising. This course emphasizes the importance of mobile-first strategies, which are critical in today's digital landscape, where mobile devices have become the primary means of accessing the internet.

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AboutThisCourse

With the ever-increasing demand for mobile advertising experts, this course offers learners a unique opportunity to gain a competitive edge in their careers. By mastering the art of ad targeting and optimization for mobile platforms, learners will be able to help startups and businesses maximize their advertising ROI, increase user engagement, and drive conversions. Enroll in this course to acquire the skills necessary to succeed in the thriving mobile advertising industry and unlock new career opportunities. By the end of the course, learners will have a solid understanding of mobile-first strategies, ad targeting techniques, and analytics tools, enabling them to make data-driven decisions and create effective mobile advertising campaigns.

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CourseDetails

• Mobile-First Design Principles: Understanding the importance of mobile-first design and how it impacts ad targeting. Exploring responsive design, mobile UX, and mobile-specific ad formats. • User Behavior Analysis: Examining user behavior on mobile devices, including browsing habits, engagement patterns, and conversion trends. Utilizing data to inform ad targeting strategies. • Location-Based Targeting: Leveraging location data to target users with relevant ads. Exploring geo-fencing, beacon technology, and other location-based targeting techniques. • Mobile Ad Networks: Overview of major mobile ad networks, including Google AdMob, Facebook Audience Network, and others. Understanding the benefits and drawbacks of each network. • Mobile Ad Formats: Exploring different mobile ad formats, such as banner ads, interstitial ads, native ads, video ads, and playable ads. Considering the user experience and ad effectiveness. • Cross-Channel Targeting: Integrating mobile ad targeting strategies with other channels, such as email, social media, and display advertising. Understanding the role of mobile in cross-channel campaigns. • Mobile Attribution and Analytics: Measuring the success of mobile ad campaigns. Exploring attribution models, such as last-click attribution and multi-touch attribution. Understanding key metrics, such as click-through rate (CTR), cost per click (CPC), and return on ad spend (ROAS). • Data Privacy and Compliance: Ensuring compliance with data privacy regulations, such as GDPR and CCPA. Understanding the importance of user consent and data security.

CareerPath

This section highlights the job market trends in the UK's Startup Ad Targeting industry with a focus on mobile-first strategies. The 3D Pie Chart below provides a clear visual representation of the most in-demand roles and their respective percentages in this niche: 1. **Mobile App Developer**: 45% of the market demand, making it the most sought-after role in the industry. 2. **Mobile UI/UX Designer**: With 25% of the demand, these professionals play a crucial part in creating an engaging mobile user experience. 3. **Startup Marketer**: These experts account for 15% of the market share, focusing on raising brand awareness and driving user acquisition. 4. **Data Analyst (Mobile Focused)**: With 10% of the demand, they analyze and interpret data to optimize mobile-first strategies. 5. **Startup Ad Targeting Specialist**: Accounting for 5% of the demand, these professionals help startups reach their target audiences effectively through mobile channels. These numbers emphasize the growing importance of mobile-first strategies and the opportunities they present for career growth in the startup sector. Keep your skills up-to-date and stay competitive in this exciting industry.

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ProficiencyEnglish
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FastTrack GBP £140

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StandardMode GBP £90

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TwoThreeHoursPerWeek
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CERTIFICATE IN STARTUP AD TARGETING: MOBILE-FIRST STRATEGIES

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London School of International Business (LSIB)

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05 May 2025

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