Masterclass Certificate in Ad Targeting: Data-Driven Customer Journey Mapping
-- ViewingNowThe Masterclass Certificate in Ad Targeting: Data-Driven Customer Journey Mapping course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of data-driven ad targeting and customer journey mapping, two critical aspects of successful digital marketing campaigns.
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โข Unit 1: Introduction to Ad Targeting and Data-Driven Customer Journey Mapping
โข Unit 2: Understanding Customer Segmentation and Profiling
โข Unit 3: Leveraging Data Analytics for Customer Insights
โข Unit 4: Crafting Personalized Ad Campaigns Based on Customer Behavior
โข Unit 5: Multi-Channel Ad Targeting Strategies
โข Unit 6: Measuring Ad Targeting Effectiveness with KPIs and Metrics
โข Unit 7: Machine Learning and AI in Ad Targeting
โข Unit 8: Navigating Data Privacy and Ethical Considerations in Ad Targeting
โข Unit 9: Case Studies of Successful Data-Driven Ad Targeting
โข Unit 10: Best Practices and Future Trends in Ad Targeting and Customer Journey Mapping
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