Masterclass Certificate in Ad Targeting: Data-Driven Customer Journey Mapping

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The Masterclass Certificate in Ad Targeting: Data-Driven Customer Journey Mapping course is a comprehensive program designed to equip learners with essential skills for career advancement in digital marketing. This course emphasizes the importance of data-driven ad targeting and customer journey mapping, two critical aspects of successful digital marketing campaigns.

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AboutThisCourse

In today's digital age, businesses rely heavily on data to make informed decisions and reach their target audiences effectively. This course teaches learners how to leverage data to create personalized ad targeting strategies that improve customer engagement and drive revenue growth. Additionally, learners will gain hands-on experience in customer journey mapping, allowing them to understand and optimize the customer experience at every stage of the sales funnel. With a growing demand for digital marketing professionals with expertise in ad targeting and customer journey mapping, this course provides learners with a competitive edge in the job market. By completing this course, learners will have the skills and knowledge necessary to advance their careers and make meaningful contributions to their organizations' digital marketing efforts.

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CourseDetails


• Unit 1: Introduction to Ad Targeting and Data-Driven Customer Journey Mapping
• Unit 2: Understanding Customer Segmentation and Profiling
• Unit 3: Leveraging Data Analytics for Customer Insights
• Unit 4: Crafting Personalized Ad Campaigns Based on Customer Behavior
• Unit 5: Multi-Channel Ad Targeting Strategies
• Unit 6: Measuring Ad Targeting Effectiveness with KPIs and Metrics
• Unit 7: Machine Learning and AI in Ad Targeting
• Unit 8: Navigating Data Privacy and Ethical Considerations in Ad Targeting
• Unit 9: Case Studies of Successful Data-Driven Ad Targeting
• Unit 10: Best Practices and Future Trends in Ad Targeting and Customer Journey Mapping

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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MASTERCLASS CERTIFICATE IN AD TARGETING: DATA-DRIVEN CUSTOMER JOURNEY MAPPING
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London School of International Business (LSIB)
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05 May 2025
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