Professional Certificate TikTok: Measuring Campaign Success
-- ViewingNowThe Professional Certificate TikTok: Measuring Campaign Success course is crucial for digital marketers seeking to enhance their TikTok advertising skills. With over 1 billion active users, TikTok has become a major platform for brands to reach their target audience.
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โข Unit 1: Introduction to TikTok Campaign Metrics
โข Unit 2: Understanding TikTok Ad Manager
โข Unit 3: Key Performance Indicators (KPIs) for TikTok Campaigns
โข Unit 4: Setting Up and Tracking TikTok Campaign Objectives
โข Unit 5: Measuring Engagement: Likes, Shares, Comments, and Followers
โข Unit 6: Evaluating Video Views and Completion Rates
โข Unit 7: Analyzing Click-Through Rates and Conversion Tracking
โข Unit 8: Interpreting TikTok Ad Manager Reports
โข Unit 9: A/B Testing and Optimizing Campaign Performance
โข Unit 10: Leveraging Insights for Future TikTok Campaigns
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