Professional Certificate TikTok: Measuring Campaign Success

Name: Professional Certificate TikTok: Measuring Campaign Success
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The Professional Certificate TikTok: Measuring Campaign Success course is crucial for digital marketers seeking to enhance their TikTok advertising skills. With over 1 billion active users, TikTok has become a major platform for brands to reach their target audience.

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AboutThisCourse

This course teaches learners how to measure the success of TikTok campaigns using metrics such as engagement, reach, and ROI. Learners will gain hands-on experience in creating and analyzing TikTok ads, making them highly valuable to employers. This course is essential for career advancement in digital marketing, as TikTok is increasingly being used by businesses to connect with customers. Completing this course will equip learners with the skills to help businesses succeed on TikTok and stand out in a competitive industry.

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CourseDetails

• Unit 1: Introduction to TikTok Campaign Metrics
• Unit 2: Understanding TikTok Ad Manager
• Unit 3: Key Performance Indicators (KPIs) for TikTok Campaigns
• Unit 4: Setting Up and Tracking TikTok Campaign Objectives
• Unit 5: Measuring Engagement: Likes, Shares, Comments, and Followers
• Unit 6: Evaluating Video Views and Completion Rates
• Unit 7: Analyzing Click-Through Rates and Conversion Tracking
• Unit 8: Interpreting TikTok Ad Manager Reports
• Unit 9: A/B Testing and Optimizing Campaign Performance
• Unit 10: Leveraging Insights for Future TikTok Campaigns

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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DigitalCertificate
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PROFESSIONAL CERTIFICATE TIKTOK: MEASURING CAMPAIGN SUCCESS

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London School of International Business (LSIB)

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05 May 2025

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