Professional Certificate in Ad Metrics & Performance
-- ViewingNowThe Professional Certificate in Ad Metrics & Performance is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on ad metrics and performance, providing a deep understanding of key performance indicators, attribution modeling, and data-driven decision making.
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โข Understanding Ad Metrics
โข Key Performance Indicators (KPIs) in Advertising
โข Impressions, Clicks, and Click-Through Rates (CTR)
โข Conversion Tracking and Attribution Models
โข Cost Per Click (CPC), Cost Per Mille (CPM), and Cost Per Action (CPA)
โข Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACoS)
โข Importance of Data Analysis in Ad Metrics
โข Utilizing Ad Metrics for Campaign Optimization
โข Advanced Ad Metrics and Analytics Tools
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