Professional Certificate in Ad Metrics & Performance

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The Professional Certificate in Ad Metrics & Performance is a comprehensive course designed to empower learners with the essential skills needed to excel in the rapidly evolving digital advertising industry. This program focuses on ad metrics and performance, providing a deep understanding of key performance indicators, attribution modeling, and data-driven decision making.

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In today's data-driven world, the demand for professionals with expertise in ad metrics and performance analysis is at an all-time high. By enrolling in this course, learners will gain a competitive edge, equipping themselves with the skills to analyze and optimize advertising campaigns for maximum ROI. Through hands-on experience with industry-standard tools and real-world case studies, this program prepares learners for career advancement in various fields such as digital marketing, media buying, and ad operations. By the end of this course, learners will have a solid understanding of ad metrics and performance, enabling them to make informed, data-driven decisions in their professional roles.

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โ€ข Understanding Ad Metrics
โ€ข Key Performance Indicators (KPIs) in Advertising
โ€ข Impressions, Clicks, and Click-Through Rates (CTR)
โ€ข Conversion Tracking and Attribution Models
โ€ข Cost Per Click (CPC), Cost Per Mille (CPM), and Cost Per Action (CPA)
โ€ข Return on Ad Spend (ROAS) and Advertising Cost of Sales (ACoS)
โ€ข Importance of Data Analysis in Ad Metrics
โ€ข Utilizing Ad Metrics for Campaign Optimization
โ€ข Advanced Ad Metrics and Analytics Tools

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็คบไพ‹่ฏไนฆ่ƒŒๆ™ฏ
PROFESSIONAL CERTIFICATE IN AD METRICS & PERFORMANCE
ๆŽˆไบˆ็ป™
ๅญฆไน ่€…ๅง“ๅ
ๅทฒๅฎŒๆˆ่ฏพ็จ‹็š„ไบบ
London School of International Business (LSIB)
ๆŽˆไบˆๆ—ฅๆœŸ
05 May 2025
ๅŒบๅ—้“พID๏ผš s-1-a-2-m-3-p-4-l-5-e
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