Executive Development Programme in Segmentation & Business Value
-- ViewingNowThe Executive Development Programme in Segmentation & Business Value is a certificate course designed to provide learners with essential skills in segmentation strategy and business value creation. This program emphasizes the importance of understanding customer needs, behavior, and preferences to develop effective marketing strategies.
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โข Segmentation Overview
โข Customer Segmentation Strategies
โข Market Segmentation and Targeting
โข Segmentation Criteria and Variables
โข Data Analysis for Segmentation
โข Behavioral Segmentation
โข Segmentation Tools and Techniques
โข Value-based Segmentation
โข Business Value of Segmentation
โข Implementing Segmentation Strategy
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