Executive Development Programme in Segmentation & Business Value

Name: Executive Development Programme in Segmentation & Business Value
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The Executive Development Programme in Segmentation & Business Value is a certificate course designed to provide learners with essential skills in segmentation strategy and business value creation. This program emphasizes the importance of understanding customer needs, behavior, and preferences to develop effective marketing strategies.

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AboutThisCourse

In today's highly competitive business environment, there is an increasing demand for professionals who can drive growth and profitability by identifying and targeting high-value customer segments. This course equips learners with the tools and techniques to analyze customer data, segment markets, and create value propositions that resonate with target customers. By completing this program, learners will gain a competitive edge in their careers, with the ability to demonstrate expertise in segmentation strategy and business value creation. This course is ideal for marketing professionals, business analysts, product managers, and other professionals seeking to advance their careers in a data-driven marketing landscape.

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CourseDetails

• Segmentation Overview
• Customer Segmentation Strategies
• Market Segmentation and Targeting
• Segmentation Criteria and Variables
• Data Analysis for Segmentation
• Behavioral Segmentation
• Segmentation Tools and Techniques
• Value-based Segmentation
• Business Value of Segmentation
• Implementing Segmentation Strategy

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EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
DedicationCompleteCourse

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ComplementaryFormalQualifications

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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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FlexibleLearningPace

TwoThreeHoursPerWeek
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EXECUTIVE DEVELOPMENT PROGRAMME IN SEGMENTATION & BUSINESS VALUE

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London School of International Business (LSIB)

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05 May 2025

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