Certificate in Performance Metrics for Ads
-- ViewingNowThe Certificate in Performance Metrics for Ads is a comprehensive course that equips learners with the essential skills to measure and optimize the effectiveness of digital advertising campaigns. This course emphasizes the importance of data-driven decision making in advertising, focusing on key performance indicators (KPIs) and analytic tools to monitor and improve ad performance.
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โข Understanding Performance Metrics
โข Key Metrics for Ad Performance: CTR, CPC, CPM, CR
โข Analyzing Conversion Rates and Cost
โข Attribution Models in Ad Performance
โข A/B Testing and Optimization
โข Using Google Analytics for Ad Performance
โข Performance Metrics for Social Media Ads
โข Best Practices in Ad Performance Reporting
โข Advanced Techniques in Ad Performance Analysis
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