Certificate in Performance Metrics for Ads

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The Certificate in Performance Metrics for Ads is a comprehensive course that equips learners with the essential skills to measure and optimize the effectiveness of digital advertising campaigns. This course emphasizes the importance of data-driven decision making in advertising, focusing on key performance indicators (KPIs) and analytic tools to monitor and improve ad performance.

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AboutThisCourse

In an era where digital advertising is a critical component of business growth, the demand for professionals with a deep understanding of performance metrics is skyrocketing. By completing this course, learners will not only gain a solid foundation in advertising performance metrics but also demonstrate their commitment to staying ahead in this competitive field. This course provides a unique opportunity for learners to enhance their analytical skills, improve their ability to measure the success of advertising campaigns, and advance their careers in marketing, advertising, or business analytics.

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CourseDetails

• Understanding Performance Metrics
• Key Metrics for Ad Performance: CTR, CPC, CPM, CR
• Analyzing Conversion Rates and Cost
• Attribution Models in Ad Performance
• A/B Testing and Optimization
• Using Google Analytics for Ad Performance
• Performance Metrics for Social Media Ads
• Best Practices in Ad Performance Reporting
• Advanced Techniques in Ad Performance Analysis

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EntryRequirements

  • BasicUnderstandingSubject
  • ProficiencyEnglish
  • ComputerInternetAccess
  • BasicComputerSkills
  • DedicationCompleteCourse

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FastTrack GBP £140
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AcceleratedLearningPath
  • ThreeFourHoursPerWeek
  • EarlyCertificateDelivery
  • OpenEnrollmentStartAnytime
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StandardMode GBP £90
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FlexibleLearningPace
  • TwoThreeHoursPerWeek
  • RegularCertificateDelivery
  • OpenEnrollmentStartAnytime
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  • DigitalCertificate
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CERTIFICATE IN PERFORMANCE METRICS FOR ADS
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London School of International Business (LSIB)
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05 May 2025
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