Certificate in Storytelling & Content Strategy
-- ViewingNowThe Certificate in Storytelling & Content Strategy course is a comprehensive program designed to equip learners with essential skills for creating compelling content that drives engagement and action. This course emphasizes the importance of storytelling in modern content marketing, focusing on strategies that help businesses connect with their audience on an emotional level.
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⢠Unit 1: Introduction to Storytelling & Content Strategy
⢠Unit 2: Elements of Compelling Stories
⢠Unit 3: Building a Content Strategy Framework
⢠Unit 4: Audience Research & Segmentation
⢠Unit 5: Crafting Effective Storytelling Messages
⢠Unit 6: Selecting the Right Storytelling Mediums
⢠Unit 7: Content Creation, Production & Workflow
⢠Unit 8: Content Distribution, Promotion & Amplification
⢠Unit 9: Measuring Content Success & Impact
⢠Unit 10: Adapting & Iterating for Continuous Improvement
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