Executive Development Programme in Nonprofit Management: PR Essentials
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⢠Media Relations 101: Understanding the Media Landscape, Building Relationships with Journalists, and Media Pitching Techniques
⢠Crisis Communication: Preparing for and Managing Negative Press, Protecting Your Organization's Reputation
⢠Press Release Writing: Best Practices for Writing Compelling Press Releases, Maximizing Visibility and Impact
⢠Social Media Management: Leveraging Social Media for PR, Building an Authentic and Engaging Online Presence
⢠Brand Storytelling: Crafting and Sharing Compelling Brand Narratives, Connecting with Stakeholders and Audiences
⢠Media Training: Developing Key Messaging, Handling Interviews with Confidence and Clarity
⢠Influencer Relations: Identifying and Building Relationships with Influential Voices, Amplifying Your Message
⢠Monitoring and Evaluation: Tracking and Measuring PR Impact, Continuously Improving Your PR Strategy
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