Professional Certificate UX Analytics: Driving Business Value
-- ViewingNowThe Professional Certificate in UX Analytics: Driving Business Value is a course that emphasizes the importance of user experience (UX) analytics in today's digital landscape. With the increasing demand for data-driven decision-making, UX analytics plays a critical role in optimizing user engagement, conversion, and overall business value.
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⢠Introduction to UX Analytics: Understanding the basics of UX analytics, its importance in business, and how it drives value.
⢠Data Collection Methods: Exploring various data collection methods including quantitative and qualitative research, and choosing the right tools.
⢠Data Analysis Techniques: Analyzing and interpreting UX data to derive insights, using statistical methods and visualization tools.
⢠User Journey Mapping: Mapping user journeys to identify pain points, optimize user experience, and increase business value.
⢠A/B Testing and Experimentation: Conducting A/B tests and experiments to validate design decisions and improve business metrics.
⢠Conversion Rate Optimization: Analyzing user behavior to optimize conversion rates, reduce bounce rates, and increase revenue.
⢠Behavioral Analytics: Understanding user behavior, motivation, and decision-making to improve UX and drive business value.
⢠Communicating UX Analytics Findings: Presenting UX analytics findings to stakeholders, using data storytelling and persuasive communication techniques.
⢠Integrating UX Analytics into Business Strategy: Integrating UX analytics into the overall business strategy to drive growth, innovation, and competitiveness.
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