Professional Certificate UX Analytics: Driving Business Value

Name: Professional Certificate UX Analytics: Driving Business Value
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The Professional Certificate in UX Analytics: Driving Business Value is a course that emphasizes the importance of user experience (UX) analytics in today's digital landscape. With the increasing demand for data-driven decision-making, UX analytics plays a critical role in optimizing user engagement, conversion, and overall business value.

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AboutThisCourse

This course equips learners with essential skills in UX analytics, teaching them how to collect, analyze, and interpret user data to drive product development and improve user experience. Learners will gain hands-on experience with industry-standard tools such as Google Analytics, Hotjar, and Tableau. By completing this course, learners will be able to demonstrate their expertise in UX analytics, making them highly valuable to organizations seeking to drive business value through user-centered design. This course is an excellent opportunity for professionals looking to advance their careers in UX design, product management, or digital marketing.

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CourseDetails

• Introduction to UX Analytics: Understanding the basics of UX analytics, its importance in business, and how it drives value.
• Data Collection Methods: Exploring various data collection methods including quantitative and qualitative research, and choosing the right tools.
• Data Analysis Techniques: Analyzing and interpreting UX data to derive insights, using statistical methods and visualization tools.
• User Journey Mapping: Mapping user journeys to identify pain points, optimize user experience, and increase business value.
• A/B Testing and Experimentation: Conducting A/B tests and experiments to validate design decisions and improve business metrics.
• Conversion Rate Optimization: Analyzing user behavior to optimize conversion rates, reduce bounce rates, and increase revenue.
• Behavioral Analytics: Understanding user behavior, motivation, and decision-making to improve UX and drive business value.
• Communicating UX Analytics Findings: Presenting UX analytics findings to stakeholders, using data storytelling and persuasive communication techniques.
• Integrating UX Analytics into Business Strategy: Integrating UX analytics into the overall business strategy to drive growth, innovation, and competitiveness.

CareerPath

The UX Analytics: Driving Business Value Professional Certificate prepares students for in-demand jobs in the UK's growing UX field. This 3D pie chart highlights the distribution of roles and their market shares, offering a glimpse into the dynamic landscape of UX careers. 1. UX Designer: 45% of the market 2. UX Researcher: 25% of the market 3. UX Writer: 15% of the market 4. UX Developer: 15% of the market As technology advances and user experience becomes increasingly critical, these roles are expected to grow in demand and salary ranges. Students enrolled in the UX Analytics: Driving Business Value Professional Certificate will develop a strong foundation in UX principles and methodologies, positioning them for success in this thriving industry.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
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FastTrack GBP £140

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ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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PROFESSIONAL CERTIFICATE UX ANALYTICS: DRIVING BUSINESS VALUE

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London School of International Business (LSIB)

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05 May 2025

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