Certificate in Crisis Response: Building a Crisis Communication Plan
-- ViewingNowThe Certificate in Crisis Response: Building a Crisis Communication Plan course is a critical program designed to equip learners with the essential skills needed to navigate through organizational crises. This course highlights the importance of having a well-thought-out crisis communication plan to ensure business continuity, maintain stakeholder trust, and protect an organization's reputation during challenging times.
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⢠Understanding Crisis Communication: Defining crisis, communication strategies, and the role of a crisis communication plan.
⢠Identifying Stakeholders: Primary and secondary stakeholders, publics, and audiences in crisis communication.
⢠Components of a Crisis Communication Plan: Objectives, spokespersons, message templates, distribution channels, and monitoring systems.
⢠Developing Key Messages: Creating consistent, clear, and concise messages for various crisis scenarios.
⢠Media Relations in Crisis: Building relationships with the media, press releases, and press conferences.
⢠Social Media Management: Monitoring and responding to social media conversations during a crisis.
⢠Training and Simulation: Crisis communication exercises, team coordination, and continuous improvement.
⢠Implementing a Crisis Communication Plan: Triggering the plan, assigning tasks, and adapting to evolving situations.
⢠Post-Crisis Evaluation: Measuring the effectiveness of the crisis communication plan and identifying areas for improvement.
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