Global Certificate in Ad Fraud & Advertising Technology
-- ViewingNowThe Global Certificate in Ad Fraud & Advertising Technology course is a comprehensive program designed to tackle the growing issue of ad fraud and equip learners with the necessary skills to combat it. This course is critical in an era where digital advertising spending exceeds $300 billion, with an estimated 20% wasted due to ad fraud.
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⢠Ad Fraud Fundamentals
⢠Understanding Ad Tech Ecosystem
⢠Types of Ad Fraud: Detection & Prevention
⢠Ad Verification & Brand Safety
⢠Mobile Ad Fraud: Challenges & Solutions
⢠Programmatic Advertising & Ad Fraud
⢠Attribution Modeling & Fraud Mitigation
⢠Machine Learning in Ad Fraud Detection
⢠Cross-Channel Ad Fraud: Identification & Strategies
⢠Regulations & Compliance in Ad Fraud Prevention
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