Global Certificate in Ad Fraud & Advertising Technology
-- ViewingNowThe Global Certificate in Ad Fraud & Advertising Technology course is a comprehensive program designed to tackle the growing issue of ad fraud and equip learners with the necessary skills to combat it. This course is critical in an era where digital advertising spending exceeds $300 billion, with an estimated 20% wasted due to ad fraud.
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โข Ad Fraud Fundamentals
โข Understanding Ad Tech Ecosystem
โข Types of Ad Fraud: Detection & Prevention
โข Ad Verification & Brand Safety
โข Mobile Ad Fraud: Challenges & Solutions
โข Programmatic Advertising & Ad Fraud
โข Attribution Modeling & Fraud Mitigation
โข Machine Learning in Ad Fraud Detection
โข Cross-Channel Ad Fraud: Identification & Strategies
โข Regulations & Compliance in Ad Fraud Prevention
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