Global Certificate in Performance Marketing for EdTech
-- ViewingNowThe Global Certificate in Performance Marketing for EdTech is a comprehensive course designed to empower professionals with the essential skills required to excel in the EdTech industry. This course highlights the importance of data-driven marketing strategies, focusing on performance marketing, a vital aspect of modern marketing efforts.
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⢠Performance Marketing Fundamentals: Understanding the basics of performance marketing, its importance, and how it can be applied to EdTech.
⢠Key Performance Indicators (KPIs): Identifying and tracking essential KPIs for performance marketing campaigns in the EdTech industry.
⢠Search Engine Marketing (SEM): Implementing and optimizing SEM strategies, including paid search and Google Ads, for EdTech.
⢠Social Media Marketing: Leveraging social media platforms for performance marketing in the EdTech sector.
⢠Content Marketing & SEO: Developing and implementing content marketing strategies and optimizing for search engines to improve visibility and conversions.
⢠Email Marketing: Creating and managing effective email marketing campaigns that drive results for EdTech companies.
⢠Analytics & Data Analysis: Utilizing data-driven insights to improve marketing performance and measuring the success of campaigns.
⢠Affiliate Marketing: Building and managing successful affiliate marketing programs that boost EdTech brand awareness and conversions.
⢠Influencer Marketing: Collaborating with influencers to promote EdTech products and services, and measuring the impact of these collaborations.
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