Global Certificate in Performance Marketing for EdTech

Name: Global Certificate in Performance Marketing for EdTech
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The Global Certificate in Performance Marketing for EdTech is a comprehensive course designed to empower professionals with the essential skills required to excel in the EdTech industry. This course highlights the importance of data-driven marketing strategies, focusing on performance marketing, a vital aspect of modern marketing efforts.

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AboutThisCourse

With the rapid growth of the EdTech sector, there is an increasing demand for professionals who can effectively market educational technology products and services. This course addresses this need by equipping learners with the latest performance marketing techniques, tools, and best practices. By the end of this course, learners will have gained a deep understanding of key performance marketing concepts, such as search engine optimization (SEO), pay-per-click (PPC) advertising, and conversion rate optimization (CRO). They will also develop hands-on experience in creating and managing successful performance marketing campaigns. These skills are essential for career advancement in the EdTech industry and will help learners drive growth and success for their organizations.

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CourseDetails

• Performance Marketing Fundamentals: Understanding the basics of performance marketing, its importance, and how it can be applied to EdTech.
• Key Performance Indicators (KPIs): Identifying and tracking essential KPIs for performance marketing campaigns in the EdTech industry.
• Search Engine Marketing (SEM): Implementing and optimizing SEM strategies, including paid search and Google Ads, for EdTech.
• Social Media Marketing: Leveraging social media platforms for performance marketing in the EdTech sector.
• Content Marketing & SEO: Developing and implementing content marketing strategies and optimizing for search engines to improve visibility and conversions.
• Email Marketing: Creating and managing effective email marketing campaigns that drive results for EdTech companies.
• Analytics & Data Analysis: Utilizing data-driven insights to improve marketing performance and measuring the success of campaigns.
• Affiliate Marketing: Building and managing successful affiliate marketing programs that boost EdTech brand awareness and conversions.
• Influencer Marketing: Collaborating with influencers to promote EdTech products and services, and measuring the impact of these collaborations.

CareerPath

The EdTech industry is rapidly growing, creating a high demand for professionals with expertise in performance marketing. This 3D Pie chart showcases the most sought-after roles and their market shares, providing insights into the current job market trends in the UK. Roles like EdTech Content Developer, Performance Marketing Specialist, Data Analyst, SEO Specialist, and Social Media Manager play vital roles in EdTech organizations. These positions require a unique blend of creativity, analytical skills, and technical expertise, making them highly desirable and well-compensated. The chart is designed to be responsive, adapting to different screen sizes, ensuring that users on all devices can access and understand the information easily. The transparent background and isometric design emphasize the data's significance while keeping the visualization clean and engaging.

EntryRequirements

BasicUnderstandingSubject
ProficiencyEnglish
ComputerInternetAccess
BasicComputerSkills
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FastTrack GBP £140

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AcceleratedLearningPath

ThreeFourHoursPerWeek
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StandardMode GBP £90

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TwoThreeHoursPerWeek
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GLOBAL CERTIFICATE IN PERFORMANCE MARKETING FOR EDTECH

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London School of International Business (LSIB)

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05 May 2025

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